Switch Smart Financing CRM & App

Smart Financing Web CRM & App Platform for Africa

The challenge

Cultural and Linguistic Diversity: Considering the cultural and linguistic diversity across different regions of Africa, we needed to ensure that the platform is accessible and adaptable to various languages, customs, and business practices. This was challenging but crucial for user engagement and satisfaction.
User Experience Design: Creating an intuitive and user-friendly interface for multiple types of users (admin, retailers, banks, producers) with varying technical expertise, user flows requirements is essential for adoption and retention. Balancing simplicity with functionality can be challenging.
Accessibility: Designing a UI that is accessible to users with varying levels of digital literacy and different devices, including feature phones and smartphones, was challenging. Ensuring that the platform is intuitive and easy to navigate for all users, regardless of their technological proficiency, was crucial.
Crafting Fintech solution that seamlessly integrate nuanced details within extensive feature sets demanded rigorous brainstorming sessions.

The solution

Addressing Africa’s diverse cultural and linguistic landscape posed a significant challenge, requiring us to adapt the platform for various languages, customs, and business practices to ensure user engagement.

Crafting a user-friendly interface for admins, retailers, banks, and producers with differing technical skills and needs demanded careful balance between simplicity and functionality.

Ensuring accessibility across devices and digital literacy levels was crucial. We aimed for easy navigation regardless of users’ technological proficiency.

Through focused brainstorming, we created a Fintech solution that seamlessly integrates intricate details within its extensive feature set, setting a new standard for innovation and inclusivity.

Deliverables

Convenient Admin dashboard (charts, graphs, tables) to track total loans disbursed and all payments activities (i.e. collections)
Customer directory to keep track of all new customers acquired on Switch, or historically onboarded on Switch
Inventory module seamlessly connected with mobile app for tracking how products move in the market
Visibility into their credit customers will be key prior to any match to a lending product/partner
Credit Scoring engine – Credit scores of their customer network
Front end Switch CRM for businesses
Front end Switch CRM for Credit analysis & Payments tracking

Result

Overcoming the challenges of cultural diversity, user experience design, and accessibility in crafting our Fintech solution has been instrumental in achieving success.
By prioritizing adaptability, user-friendliness, and inclusivity, we’ve created a platform that resonates across diverse regions and user demographics in Africa. Our commitment to innovation and meticulous attention to detail have culminated in a solution that not only meets but exceeds the expectations of our users. Moving forward, we remain dedicated to refining and enhancing the platform further to ensure continued success and positive impact in the African market and beyond.

No of screens

Timeline

22 days

Resources UI

UI Development

1 (Web)

Engagement

UI & UX

Rushika Pattni

Co-Founder - Switch

Wow, working with Idhyha Creatives and Technology on our finance system for Africa was a game-changer! Their team truly understands the complexities of our market and delivered a solution that exceeded our expectations. From start to finish, they were professional, responsive, and downright awesome to work with. Thanks to their expertise, our finance system is now running smoothly, and we're already seeing the benefits. I wouldn't hesitate to recommend Idhyha to anyone looking for top-notch tech partners. They're the real deal.